New Delhi: Ogilvy India proudly announced that the prestigious Legend Award by the London International Awards (LIA) has been bestowed upon Piyush Pandey, the Chief Advisor of Ogilvy India. This historic recognition marks the first time an Indian professional has received such an esteemed accolade, amplifying not only the triumph of the Indian advertising sphere but also celebrating the nation’s creative prowess on a global scale.
Piyush Pandey’s illustrious journey with Ogilvy dates back to 1982, where he has been a beacon of innovation and leadership. Serving as the Executive Chairman of Ogilvy India from 2004 to 2023, he transitioned to the role of Chief Advisor on January 1st, 2024, while maintaining his pivotal position on the Ogilvy Worldwide Creative Council.
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Regarded as a trailblazer in the industry, Pandey’s career brims with milestones. He is hailed for propelling Indian advertising onto the international stage, marked notably by his chairmanship of the Cannes jury in 2004, a first for an Asian luminary. His contributions have been acknowledged with numerous accolades, including the Lifetime Achievement Awards from the Advertising Agencies Association of India in 2010 and the Clio Awards in 2012. The prestigious Padma Shri, India’s civilian award, was conferred upon him by the President of India in 2016, further solidifying his legacy.
In a testament to his indelible impact, Pandey, alongside his brother, was honored with the Lion of St Mark at the Cannes International Festival of Creativity in 2018. His dedication to fostering creative talent extends beyond borders, as evidenced by his recognition with the ADFEST Lotus Legend Hall of Fame earlier this year.
Beyond his professional endeavors, Pandey champions the power of advertising as a force for societal change. His instrumental role in spearheading campaigns alongside UNICEF and the Government of India led to India’s triumph over polio in 2014. Committed to nurturing future generations, Pandey shares his wisdom through his acclaimed books, ‘Pandeymonium’ and ‘Open House’, reflecting his belief in the importance of mentorship and knowledge sharing.
An ardent sports enthusiast, Pandey draws parallels between cricket and advertising, emphasizing the collaborative spirit essential for success in both arenas. His multifaceted contributions have earned him the distinction of being named the most influential figure in Indian advertising by the Economic Times for an impressive 14 consecutive years.
As the LIA Legend Award adds another jewel to his crown, Piyush Pandey continues to inspire and shape the landscape of global advertising, leaving an indelible mark for generations to come.
