New Delhi: Parle-G, a beloved Indian biscuit brand, has launched a heartwarming film to celebrate Ganesh Chaturthi, a significant Hindu festival. The film, created by Thought Blurb Communications, delves into the timeless traditions and joy associated with the festival.
The film, available in Hindi, Marathi, Kannada, Telugu, and Gujarati, aims to connect with a wider audience and showcase the spirit of Ganesh Chaturthi. It revolves around a young girl who asks a curious question about the festival’s traditions. The protagonist, noticing her curiosity, takes the opportunity to explain the significance and beauty of these traditions.
Mayank Shah, Vice President at Parle Products, emphasized the film’s alignment with the brand’s purpose: “Parle-G is a part of every celebration in Indian households. This film reflects our brand’s message of finding joy in bringing happiness to others.”
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Vinod Kunj, Chief Creative Officer at Thought Blurb Communications, added, “This is our third long-format film for Parle-G that explores cultural and social occasions. We wanted to highlight an aspect of Ganesh Chaturthi that hasn’t been explored before.”
Renu Somani, National Creative Director of the agency, shared, “While many aspects of Ganesh Chaturthi have been covered, there are still unexplored facets. Traditions are essential to our stories. The film’s narrative beautifully conveys the brand’s message of true genius being about using one’s imagination to bring joy to others.”
The film’s tagline, “Genius wohi, jo auron ke khushi mein paye apni khushi,” perfectly encapsulates the brand’s message. Without preaching or moralizing, the film celebrates the spirit of Ganesh Chaturthi and the enduring power of traditions.
You can watch Parle-G’s Ganesh Chaturthi film on various social media platforms and YouTube.
