New Delhi: Orient Electric Limited has announced the appointment of Ravindra Singh Negi as its new Managing Director and CEO, effective May 31, 2024, pending regulatory approvals. Negi will also join the Orient Electric Board as a full-time Director.
In a statement, CK Birla, Chairman of Orient Electric, expressed his enthusiasm about Negi’s appointment. “We are delighted to welcome Ravindra Singh Negi as Managing Director and CEO of Orient Electric. His extensive experience across industries, especially in electrical consumer durables, will be pivotal in guiding Orient Electric towards sustained growth. Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future-ready consumer-centric organization. He will continue to build organizational capability and execution excellence towards growing all key businesses. I would also like to thank Deepak Khetrapal for his valuable contributions to Orient Electric during his tenure as Managing Director.”
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Negi brings a wealth of experience to Orient Electric. Prior to joining, he was the Chief Operating Officer (COO) for the consumer products business at Bajaj Electricals. He has also served as the Chairman of the Indian Fans Manufacturers Association (IFMA). His previous roles include leading the Electric Consumer Durables business at Havells and spending nearly two decades with Bharti Airtel, where he held several commercial and leadership positions, culminating in his role as CEO of the Delhi and NCR circle.
Negi’s appointment is seen as a strategic move for Orient Electric as it aims to enhance its market position and drive future growth. His leadership is expected to steer the company towards greater innovation and operational excellence.
Based in New Delhi, Negi’s experience and vision are anticipated to contribute significantly to Orient Electric’s objective of becoming a more agile and customer-focused organization. The company’s emphasis on capability building and execution excellence is set to benefit from Negi’s proven track record in the electrical consumer durables sector.
This leadership change marks a new chapter for Orient Electric, promising continued growth and a stronger market presence under Negi’s guidance. As the company gears up for this transition, stakeholders are optimistic about the positive impact of this strategic leadership appointment.
