New Delhi: Olyv, a leading digital lending platform, today announced a strategic partnership with legendary cricketer Sourav Ganguly. This collaboration aims to enhance financial inclusion and empower millions of Indians by making credit more accessible and affordable.
Ganguly, a revered figure in Indian sports, will serve as Olyv’s brand ambassador. His strong leadership, resilience, and iconic status resonate deeply with the Indian public, making him an ideal partner for Olyv’s mission.
“We are thrilled to partner with Sourav Ganguly,” said Rohit Garg, co-founder and CEO of Olyv. “Just as Dada’s leadership transformed Indian cricket, we at Olyv strive to empower individuals to achieve their financial goals. Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’ – fearless, trustworthy, and committed to breaking new ground.”
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Through this partnership, Olyv will leverage Ganguly’s influence to raise awareness about its innovative financial products, including digital lending, credit health management, and gold savings. The company plans to launch comprehensive marketing campaigns across various channels, including television, digital platforms, and on-ground activations, to reach a wider audience, particularly in Tier-2 and beyond.
“This partnership aligns perfectly with my values,” said Sourav Ganguly. “I believe in empowering individuals to achieve their full potential, and Olyv is playing a crucial role in making financial independence a reality for millions of Indians. I am excited to be a part of this journey and contribute to a more inclusive financial ecosystem.”
Olyv’s collaboration with Ganguly is expected to significantly enhance its brand visibility and customer reach. By connecting with people on an emotional level and showcasing the transformative power of responsible finance, Olyv aims to inspire a generation of financially empowered individuals.
