New Delhi: NDTV, a leading Indian news broadcaster, has announced the rebranding and revamp of its branded content unit as NDTV Brand Studio. The studio will offer a comprehensive suite of customized content solutions for brands across various sectors, covering every aspect of the value chain – from content ideation and production to amplification.
NDTV Brand Studio is committed to delivering highly focused IPs with complete content solutions tailored to address specific market needs. The studio’s team comprises branded content specialists and experienced journalists with expertise in social campaigns and high-impact initiatives.
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“As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way,” said Gaurav Dewani, revenue head of NDTV Brand Studio. “With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences.”
The revamped studio aims to leverage NDTV’s credibility and reach to help brands connect with their target audiences through compelling storytelling and innovative content formats. NDTV Brand Studio is poised to become a leading player in the branded content space, offering brands a unique opportunity to engage with audiences in a meaningful way.
