New Delhi: In a move that champions inclusivity for travellers with disabilities, NDTV, a leading television news channel known for its social initiatives, has partnered with Hyundai Motor India Ltd. under the ‘Samarth by Hyundai’ program. This collaboration aims to improve accessibility at major airports across India.
As part of this initiative, 29 wheelchairs and 2 buggies have been deployed across four key airports: Mumbai, Ahmedabad, Lucknow, and Guwahati. These critical mobility aids will enable travellers with disabilities to navigate airport environments with greater ease and dignity.
ALSO READ: PVR Inox Ad Revenue Up Despite Widening Losses in Q1 FY25
This marks the first of many planned activities under ‘Samarth by Hyundai,’ a comprehensive initiative designed to foster a more inclusive society for people with disabilities. The program goes beyond just providing physical assistance. It seeks to create a lasting social impact by:
- Promoting inclusivity: ‘Samarth by Hyundai’ aims to break down barriers and encourage social acceptance of people with disabilities.
- Shifting perceptions: The initiative works to challenge societal stereotypes and highlight the capabilities of individuals with disabilities.
- Improving quality of life: By providing crucial support and advocating for accessibility, the program empowers people with disabilities and enhances their overall well-being.
This collaboration signifies a broader commitment by NDTV, Hyundai, and potentially other stakeholders like the government, to create a more aware and inclusive India. This includes making public spaces more accessible, paving the way for a more equitable future for all.
About ‘Samarth by Hyundai’
‘Samarth by Hyundai’ is a multifaceted initiative spearheaded by Hyundai Motor India Ltd. It aims to create a more inclusive society for people with disabilities in India.
The program utilizes various approaches, including:
- Technology: Leveraging technology to develop innovative solutions that empower people with disabilities.
- Partnerships: Collaborating with diverse stakeholders, like NDTV in this instance, to create a wider impact.
- Product innovations: Designing and developing products and services that cater to the needs of people with disabilities.
- Storytelling: Championing the potential and achievements of people with disabilities through impactful stories.
By combining these elements, ‘Samarth by Hyundai’ strives to create a level playing field for everyone and unlock a world of opportunities for people with disabilities across India.
