New Delhi: In a clever marketing move, Myntra, the leading fashion e-commerce platform in India, has launched a unique out-of-home (OOH) campaign to promote its flagship End of Reason Sale (EORS). The campaign, which coincides with the 21st edition of EORS, uses a playful blend of financial and educational jargon to capture the attention of consumers.
The OOH hoardings, strategically placed in busy districts across the country, feature eye-catching visuals that combine the concept of “market volatility” with “price crashes.” This creative juxtaposition aims to highlight the dramatic price reductions offered during the EORS, making a wide range of fashion products more accessible to shoppers.
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Adding another layer to the campaign, Myntra has introduced an AI-generated activation called “Crash Courses.” While the term “crash course” typically refers to an intensive learning experience, Myntra cleverly uses it to signify the significant price drops during the sale. This wordplay adds an element of excitement and anticipation for shoppers looking to snag incredible deals.
The 21st edition of Myntra’s EORS is currently underway, running from December 7th to 17th. The sale offers shoppers nationwide access to an extensive selection of over 9,500 brands and 3.5 million styles. With its innovative OOH campaign and enticing offers, Myntra aims to make this EORS the most successful one yet
