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MS Dhoni Joins Eurogrip Tyres as Brand Ambassador

Cricketing legend MS Dhoni joins forces with Eurogrip Tyres as brand ambassador. Dhoni will endorse the tyre maker’s full range of products.
Captain Cool is now riding with Eurogrip! MS Dhoni joins the tyre company as brand ambassador, bringing his legendary dependability and performance to the road. #MSDhoni #EurogripTyres #BrandAmbassador #Cricket #Motorcycles #Tyres

New Delhi: Eurogrip Tyres, a leading manufacturer of tyres for two-wheelers, three-wheelers, and off-highway vehicles, has announced the signing of legendary cricketer Mahendra Singh Dhoni as its brand ambassador. Dhoni, known for his calm demeanor and consistent performance on the cricket field, will endorse Eurogrip’s entire range of products.

The partnership brings together two names synonymous with reliability and performance. Dhoni’s passion for motorcycles and his reputation as a dependable rider align perfectly with Eurogrip’s commitment to providing tyres that offer superior control and confidence on the road.

“Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart,” said Dhoni. “My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”

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P Madhavan, EVP of Marketing and Sales at TVS Srichakra Ltd., the parent company of Eurogrip Tyres, expressed his enthusiasm about the collaboration. “We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said Madhavan. “MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments.”

This strategic partnership is expected to enhance Eurogrip’s brand visibility and strengthen its connection with motorcycle enthusiasts across India. Dhoni’s widespread appeal and his association with trust and quality are anticipated to boost Eurogrip’s position in the competitive tyre market.

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