New Delhi: In a significant milestone, Mint has ascended to the top of the Indian business news landscape. According to the latest Comscore data for October 2024, Mint has surpassed The Economic Times in terms of unique visitors, solidifying its position as the go-to platform for India’s discerning business audience.
The data reveals a remarkable surge in Mint’s readership, with 42.3 million unique visitors accessing the platform in October. This impressive figure demonstrates Mint’s growing influence and its ability to connect with a vast audience of decision-makers, investors, and entrepreneurs across the country. Furthermore, Mint’s mobile presence remains strong, with 39.4 million unique visitors accessing the platform on their mobile devices, reflecting the platform’s alignment with India’s mobile-first digital landscape.
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Beyond reach, Mint also excels in audience engagement. In October, readers spent a substantial 103 million minutes on the platform, generating a staggering 161 million page views. These metrics underscore Mint’s ability to deliver high-quality, in-depth content that resonates with its premium audience and keeps them engaged.
This impressive performance positions Mint as the ideal platform for brands seeking to connect with India’s most influential business leaders. As the Union Budget 2025 draws near, Mint offers an unparalleled opportunity for brands to amplify their messages and maximize visibility among a highly engaged and receptive audience.
Mint remains committed to its core values of delivering authoritative reporting, insightful analysis, and impactful storytelling. By consistently pushing the boundaries of business journalism, Mint continues to empower its readers to navigate the complexities of the Indian economy and make informed decisions.
