New Delhi: Mediascope, a leading media research and measurement company, today announced the appointment of Meher Anand as Vice-President – Strategic Partnerships. Based in Delhi, Anand will spearhead advertising sales and strategic initiatives across the company’s diverse portfolio, encompassing television, digital, print, and event platforms. Her responsibilities will also include developing new and emerging markets across South Asia, further strengthening Mediascope’s prominent position in the media industry.
Anand brings a wealth of experience to Mediascope, with a career spanning various markets. Notably, she served as Account Director at CNN International Commercial (CNNIC), where she played a pivotal role in expanding their market presence in South Asia by providing innovative media solutions.
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“Meher’s expertise in both domestic and international media sales is a valuable asset,” said Marzban Patel, Founder and CEO of Mediascope. “Her extensive experience and forward-thinking vision perfectly align with our ambitious goals. We are confident that she will be instrumental in scaling our operations in existing and emerging markets, building upon Mediascope’s 45-year legacy.”
Anand expressed her enthusiasm, stating, “Joining Mediascope marks an exciting new chapter in my career. I am eager to drive key strategic partnerships for the organization, working alongside Mr. Patel and the talented team. I am honored to contribute to Mediascope’s continued growth and innovation in the dynamic advertising industry.”
This strategic appointment underscores Mediascope’s commitment to expanding its reach and influence in the media landscape. With Anand’s leadership, the company is poised for continued success in delivering comprehensive and reliable media measurement solutions to its clients.
