New Delhi: Manforce Condoms, a leading brand under Mankind Pharma, has launched a new digital campaign, “#ManforceHaiTohPossibleHai,” to raise awareness about the growing population in India. This campaign coincides with World Population Day and cleverly uses humor to engage viewers while subtly promoting their brand.
The campaign cleverly avoids directly showcasing the product, focusing instead on the central message of responsible family planning. This aligns with the brand’s ongoing “#CondomNahiManforceBolo” initiative, which aims to make “Manforce” synonymous with condoms.
ALSO READ: Paris 2024 Streams Free on JioCinema with Dedicated Indian Athlete & Women’s Feeds
With India’s population estimated to be around 1.44 billion, Manforce Condoms aims to encourage responsible family planning through a humorous video. The video features a middle-aged couple being held hostage by a kidnapper. The twist? The kidnapper wants the couple to sign an agreement… to stop having children!
The video takes a hilarious turn when the kidnapper discovers the seemingly endless line of children belonging to the couple. Realizing their commitment to a large family, the kidnapper hilariously urges them to use Manforce Condoms for safe sex, emphasizing the importance of responsible family planning.
The campaign cleverly highlights the importance of using condoms for safe sex and preventing unwanted pregnancy, while assuring couples of a pleasurable and intimate experience.
“Manforce Condoms has always been at the forefront of spreading awareness around sensitive issues,” said Joy Chatterjee, Associate Vice President, Sales and Marketing, Mankind Pharma. “This campaign leverages World Population Day to amplify our message and reach a wider audience. By using humor, we hope to build a better connection with viewers. As a responsible brand, we urge everyone to pledge and contribute to population control through informed decisions.”
This light-hearted yet impactful campaign by Manforce Condoms is sure to spark conversations and raise awareness about the importance of responsible family planning in India.
