New Delhi: IIFL Home Finance, a leading digital-first home financier, has unveiled its third film campaign featuring the iconic “Bharosa Bhau” character played by veteran actor Pawan Malhotra.
Building on the success of the previous “Bharosa Bhau” films, this new installment titled “#Saath Honge Kaamyaab” (Together We Will Succeed) reinforces the importance of trust in both personal and professional relationships. The campaign cleverly weaves this theme into the context of homeownership and business aspirations.
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The film showcases a light-hearted scene of a business inauguration, where one partner seeks the final stamp of trust from their longtime friend and colleague, embodied by the trustworthy “Bharosa Bhau.” This humorous situation subtly highlights the significance of trust placed in IIFL Home Finance as a reliable partner in achieving one’s dream home or business goals.
Madhvi Gupta, Head – Marketing, ESG and CSR, IIFL Home Finance, commented: “This third film not only emphasizes the foundation of trust but also strengthens the connection we’ve built with our customers over the years. Through the #SaathHongeKaamyaab campaign, we reiterate our commitment to being a trusted partner, not just a companion, throughout your financial journey. Whether it’s owning a home or building a successful business, we understand that trust is paramount to success. With IIFL Home Finance by your side, you can be confident that your aspirations have a steadfast advocate.”
Manish Kinger, Executive Creative Director at Schbang, the creative agency behind the campaign, added: “The financial services sector can be a very serious one. This third chapter of #SaathHongeKaamyaab brings a light-hearted approach to the consumer challenge of trusting the organized financial sector. We’ve combined humor with the strong foundation of Bharosa Bhau’s reliability to showcase that IIFL Home Finance is more than just a financial institution; we are your trusted friend on this crucial financial journey.”
This campaign further solidifies IIFL Home Finance’s position as a reliable and trustworthy partner for individuals and businesses seeking to achieve their financial dreams.
