New Delhi: In a refreshing departure from conventional narratives, Manforce Condoms has launched the #KnowWhatHeReallyWants campaign to coincide with International Men’s Day. This initiative seeks to dismantle the pervasive stereotype that men are solely driven by physical intimacy.
Developed in partnership with Grapes, an integrated communication agency, the campaign employs a thought-provoking video to convey its message. The video portrays a couple engaged in a conversation where the man expresses his desire to play a game, initially leading viewers to anticipate an intimate encounter. However, the scene transitions to reveal the couple playfully engrossed in a game, effectively shattering the preconceived notion.
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Joy Chatterjee, associate vice president and sales and marketing head at Mankind Pharma, emphasized the campaign’s objective: “Celebrating International Men’s Day, we wanted to showcase the multifaceted desires of men.” He further added, “The video underscores that men are motivated by a myriad of things, including food, travel, family time, and personal achievements, beyond just sexual desires. It encourages viewers to delve deeper into understanding men’s true aspirations.”
The #KnowWhatHeReallyWants campaign has garnered significant attention for its bold stance against stereotypical portrayals of men. By prompting audiences to look beyond surface-level assumptions, Manforce is fostering a more nuanced and empathetic understanding of men’s desires and motivations.
