New Delhi: In a major industry move, Madison Media Alpha, a leading media agency under Madison World, has been appointed as the official media partner for the fast-growing beauty brand Pilgrim India. This exciting new partnership will see Madison Media Alpha handle Pilgrim’s entire media strategy across all channels.
Pilgrim, established in 2019 by IIT graduates Anurag Kedia and Gagandeep Makker, has taken the Indian beauty market by storm. The brand boasts a diverse selection of over 100 SKUs (Stock Keeping Units) catering to face care, hair care, skincare, makeup, and fragrances. Notably, all Pilgrim products are formulated with PETA-approved and FDA-compliant ingredients, making them a conscious choice for beauty enthusiasts.
Anurag Kedia, co-founder of Pilgrim, expressed his enthusiasm about the collaboration: “We are thrilled to partner with Madison Media Alpha, a renowned leader in the media industry. Their innovative approach and proven expertise in media strategy perfectly align with our vision to expand Pilgrim’s reach and solidify our brand presence across India.”
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Vishal Chinchankar, CEO of both Madison Digital and Madison Media Alpha, echoed the sentiment, stating: “This partnership signifies a powerful union between Pilgrim’s vision and Madison’s established track record of delivering impactful and innovative media solutions. We are committed to making Pilgrim a household name throughout the country.”
With Madison Media Alpha’s strategic guidance and extensive media network, Pilgrim is poised to further solidify its position as a leading player in the Indian beauty industry. This strategic partnership promises exciting developments for both companies, shaping the future of beauty brand marketing in India.
