New Delhi: Kushal’s, a renowned fashion and silver jewellery brand, has unveiled a captivating digital film as part of its Varamahalakshmi Vratam campaign, titled “Celebrate The Goddess In You.” The campaign is a heartfelt ode to every woman, celebrating her strength, beauty, and grace while evoking a sense of prosperity.
The core of the campaign is a mesmerizing 60-second digital film that beautifully portrays the essence of Goddess Lakshmi. The film opens with the main character emerging from water, symbolizing abundance and prosperity. As she steps into a house, she embodies the spirit of the goddess, showcasing the qualities of prosperity, grace, and strength that reside in every woman.
The visuals powerfully convey the message that women possess an inner power that enables them to overcome challenges and lead fulfilling lives.
To complement the film, Kushal’s has introduced a stunning Varamahalakshmi Vratam collection featuring over 200 exquisite Temple jewelry designs crafted in 92.5 Silver with an antique finish.
The collection boasts a range of options, including chokers, short and long necklaces, statement pieces with medallions, and layered chains, catering to diverse tastes and preferences.
ALSO READ: Flipkart Enters Quick Commerce Race with ‘Minutes’ Service
Ankit Gulecha, Director – Marketing at Kushal’s, expressed his enthusiasm for the campaign, stating, “The film will be widely promoted through a comprehensive digital campaign across platforms like Facebook, YouTube, and Google.
We anticipate a remarkable 40% growth compared to last year’s Varamahalakshmi, a festival widely celebrated in South India. Our collection perfectly captures the essence of the modern Indian woman, embodying the spirit of Goddess Lakshmi.”
Kushal’s strategic focus on digital expansion is evident in its online sales, which contribute to 20% of its overall business. The brand’s strong offline presence in major cities like Bangalore, Hyderabad, Chennai, and Pune is complemented by its growing digital footprint. By investing in impactful online campaigns like the Varamahalakshmi Vratam initiative, Kushal’s aims to capitalize on the surge in online activity during the festive season.
The brand’s growth strategy is aligned with the burgeoning Indian fashion jewelry market in Asia-Pacific, targeting new customers and ensuring sustained online revenue growth beyond the festive period.
Kushal’s exquisite Varamahalakshmi Vratam Collection is now available for purchase on the brand’s website and at over 90 stores across 30 cities in South India, including Bangalore, Chennai, Hyderabad, Mysore, and more.
