New Delhi: In a groundbreaking move, Nestlé’s iconic chocolate bar, KitKat, has revved up its engines to become the official chocolate bar of Formula 1. This high-octane partnership is set to ignite the 2025 season, marking a historic milestone for both brands.
KitKat’s signature slogan, “Have a Break, Have a KitKat,” will now resonate across the thrilling world of Formula 1. This collaboration aims to encourage fans to pause amidst the high-speed action and indulge in a moment of relaxation.
As Formula 1 celebrates its 75th anniversary and KitKat its 90th, this partnership is a perfect match. Fans can anticipate exciting activations, exclusive prizes, and immersive fan zones at select Grands Prix. The iconic KitKat branding will adorn the racetracks, adding a touch of sweetness to the high-octane sport.
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“Formula 1’s global reach and diverse fanbase, especially among younger audiences, make it the ideal platform for KitKat to remind everyone to take a break,” said Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé. “We’re thrilled to bring our signature fun to this exhilarating sport and create unforgettable experiences for fans worldwide.”
Emily Prazer, Chief Commercial Officer at Formula 1, expressed her enthusiasm, stating, “We’re delighted to welcome such a beloved brand as KitKat to the Formula 1 family. Their universal appeal and commitment to fun will undoubtedly enhance the fan experience and attract new audiences to the sport.”
This partnership is poised to elevate both brands to new heights, combining the adrenaline rush of Formula 1 with the sweet indulgence of KitKat. As the 2025 season unfolds, fans can look forward to a thrilling ride filled with speed, excitement, and a whole lot of chocolate.
