New Delhi: Indian quick-service restaurant giant Jubilant Food Ltd (JFL) has made a strategic shift in its beverage partnerships. The company announced on Thursday that it has signed a memorandum of understanding (MoU) with Coca-Cola. This agreement will see JFL purchase and market a range of sparkling beverages and other products from the beverage giant.
This move marks a significant departure from JFL’s previous partnership with PepsiCo, which had been in place since 2018. Under the previous arrangement, PepsiCo provided beverage services across all of JFL’s restaurant chains, including its flagship brand, Domino’s Pizza.
The timing of this announcement is particularly noteworthy, as it closely follows the Jubilant Bhartia Group’s recent acquisition of a substantial 40% stake in Hindustan Coca-Cola Beverages, the Indian bottling arm of Coca-Cola. This acquisition, valued at approximately Rs 10,000 crore, strengthens the ties between the two companies.
ALSO READ: Former Prime Minister of India, Dr.Manmohan Singh, Passes Away at 92
According to the regulatory filing, the MoU outlines the key terms and conditions for JFL to procure a diverse portfolio of beverages and other products from authorized Coca-Cola bottlers. The agreement also includes provisions for JFL to actively participate in marketing activities for Coca-Cola’s brands.
JFL boasts a wide-reaching network of 3,130 stores across six key markets, including India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia. In addition to Domino’s Pizza, the company holds franchise rights for popular global brands such as Popeyes and Dunkin’. Furthermore, JFL has successfully developed its own distinct brands, including Hong’s Kitchen, an Indo-Chinese QSR brand in India, and COFFY, a café brand in Turkey.
