New Delhi: In a move that signals a significant shift in its digital marketing strategy, eBay has selected iProspect as its new global media agency. The renowned e-commerce platform will partner with iProspect to handle its media operations across seven key markets: the United States, Canada, the United Kingdom, Germany, France, Italy, and Australia.
eBay’s decision to entrust iProspect with its media strategy is a testament to the agency’s expertise and strong track record in the digital marketing landscape. According to a spokesperson from eBay, iProspect’s deep understanding of the eBay brand and their robust operating model were key factors in their selection. The agency’s ability to deliver integrated full-funnel campaigns that seamlessly guide customers through the entire buying and selling journey was also a major consideration.
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As eBay continues to evolve and expand its reach, the partnership with iProspect is expected to play a pivotal role in driving its digital success. By leveraging iProspect’s expertise and innovative solutions, eBay aims to enhance its brand visibility, engage with customers more effectively, and ultimately achieve its business objectives.
