New Delhi: INDmoney, a leading fintech platform, has launched a new ad campaign titled “Apne Money Ko Khali Mat Bithao” (Don’t let your money sit idle). The campaign aims to inspire individuals to take charge of their finances and put their money to work, rather than letting it sit idle in bank accounts.
Through a series of engaging short films, the campaign tells the story of two contrasting characters: one who actively uses INDmoney to invest their money wisely, and the other who remains oblivious to the potential of their idle funds. The films cleverly depict everyday scenarios, such as gym conversations and office interactions, to highlight the importance of financial awareness and proactive money management.
The campaign introduces INDman, a superhero-like figure representing INDmoney, who playfully jolts “Moneyman,” symbolizing idle money, into action. This creative approach effectively conveys the message that everyone can take control of their financial future by making smart investment choices.
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Ashish Arya, Vice President and Chief Marketing Officer at INDmoney, emphasized the company’s mission to empower users to simplify their financial journey through its one-stop platform. He highlighted the campaign’s goal of encouraging individuals to take the first step towards smarter financial management.
Dipro Ghosal, Director at Supari Studios, explained that the ad films were designed to be both entertaining and relatable. By using humor and everyday settings, the campaign aims to resonate with viewers and motivate them to rethink their approach to money management.
The campaign will be extensively promoted across digital and social media platforms, reaching a wide audience across India. INDmoney’s initiative aims to foster a culture of financial literacy and empower individuals to make informed decisions about their money.
