New Delhi: India TV, a leading news channel, announced today a strategic restructuring of its sales team to support its expansion plans across television, connected TV, and streaming platforms. This move comes in response to the channel’s growing success in the CTV space and the strong engagement it has seen with its Speed News channel.
Ritu Dhawan, Managing Director of India TV, said, “We are excited to unveil our new sales team structure, which aligns with our vision to expand our reach and solidify our position as a leading news channel. This strategic change is designed to energize our presence, respond swiftly to market dynamics, and offer greater value to advertisers.”
Under the leadership of Sudipto Chowdhuri, Chief Revenue Officer, India TV’s sales team has been divided into three divisions:
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- India TV Television: Led by Mini Harrison, National Head, this division oversees the channel’s traditional television business. Harrison brings over 29 years of experience from News24 and Zee Media Corp Ltd.
- Connected TV and Streaming Platforms: Headed by Avdhesh Kumar, National Head, this division focuses on India TV’s presence on digital platforms. Kumar has over 15 years of experience with companies like Inshorts, Star Jalsha, Channel V, and The Walt Disney Company.
- Speed News: Led by Sourav Dev, National Head, this division is responsible for the channel’s fast-paced news format. Dev brings substantial sales and marketing experience from Times Network and TV Today Network.
The restructuring aims to enhance India TV’s presence across all channels and platforms, enabling the company to respond more effectively to market trends and deliver greater value to advertisers. With a leadership team boasting extensive industry experience and regional expertise, India TV is well-positioned to drive its sales strategy into this new phase of growth.
