New Delhi: In a significant move to boost local content and create new jobs, the Indian government has approved the expansion of private FM radio services to 234 previously uncovered cities. This decision is expected to revolutionize the radio landscape in these areas and bring a wide range of benefits to local communities.
The Union Cabinet, chaired by Prime Minister Narendra Modi, has given the green light for the third batch of e-auctions for 730 FM radio channels in these new cities. The estimated reserve price for these channels is a substantial Rs. 784.87 crore.
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Key Highlights of the Expansion:
- Boost to Local Content: The expansion will encourage the creation of new and local content in regional languages, empowering local voices and preserving cultural heritage.
- Job Creation: The rollout of private FM radio stations is expected to generate numerous employment opportunities in various sectors, including broadcasting, advertising, and content creation.
- Government Outreach: Many of the selected cities are located in aspirational districts and areas affected by left-wing extremism. The increased FM radio presence will strengthen government outreach in these regions.
- Meeting Unmet Demand: The expansion will fulfill the long-standing demand for FM radio services in these underserved areas, providing citizens with a new source of entertainment, information, and education.
A Wide Range of Cities Covered The list of cities included in the expansion is diverse, covering various states and regions across India. Notably, many of the selected cities are in aspirational districts and LWE-affected areas. The government aims to use FM radio as a tool for development and to bridge the digital divide in these regions.
