New Delhi: Guess? Inc., a global lifestyle brand, has announced a strategic partnership with Tata CLiQ, India’s leading multi-category e-commerce platform, to launch Guess Jeans in the Indian market. This long-term franchise agreement will see Tata CLiQ serve as the exclusive retailer for Guess Jeans in India, establishing a strong omnichannel presence through both physical stores and digital platforms.
“We are thrilled to partner with Tata CLiQ for the India launch of Guess Jeans,” said Nicolai Marciano, Chief New Business Development Officer at Guess? Inc. “Tata CLiQ’s deep understanding of the Indian market and their commitment to providing exceptional customer experiences make them the ideal partner for us.”
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Guess Jeans, known for its high-quality denim, contemporary style, and focus on sustainability, is set to captivate Indian consumers with its refined wardrobe classics and modern aesthetic. The partnership with Tata CLiQ will leverage the latter’s strong network to expand Guess Jeans’ reach across the country, ensuring seamless access for fashion-conscious individuals.
“At Tata CLiQ, we are committed to partnering with renowned global brands that resonate with the evolving needs and aspirations of Indian consumers,” said Gopal Asthana, CEO, Tata CLiQ. “We are excited to collaborate with Guess Jeans and offer their stylish and high-quality denim collection to our discerning customers across all channels.”
