New Delhi: In a competitive multi-agency pitch, OMD India has emerged victorious, securing the integrated media mandate for HDFC Life. The agency will now be responsible for developing and executing a comprehensive media strategy for the insurance giant across both offline and online channels.
This significant win underscores OMD India’s strong local expertise and its ability to adapt to the evolving needs of clients and consumers in today’s dynamic market. “We are thrilled to partner with HDFC Life and look forward to embarking on an inspiring journey of driving impactful marketing and business outcomes for the brand,” expressed Anisha Iyer, CEO of OMD India. “Our partnership is built upon a foundation of delivering real business impact, leveraging OMD India’s robust and forward-thinking capabilities. We are excited about the future of this collaboration.”
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HDFC Life also expressed enthusiasm for the partnership. “We are delighted to announce our collaboration with OMD, who share our commitment to innovation and customer-centricity,” stated a spokesperson from HDFC Life. “We were deeply impressed by their capabilities, cutting-edge tools, and company culture. We are confident that this partnership will enable us to effectively communicate our brand story through exceptional experiences and strategies, further solidifying the promise of our offerings.”
This collaboration between OMD India and HDFC Life is expected to drive significant growth for both entities. OMD India will bring its expertise in media planning, buying, and digital marketing to the table, while HDFC Life will benefit from a more integrated and impactful media strategy to reach its target audience effectively.