New Delhi: In a strategic move to revitalize its brand image and expand its market reach in India, the iconic 132-year-old footwear brand, Florsheim, has entrusted Makani Creatives with its integrated creative mandate. This partnership comes at a pivotal moment for Florsheim as it gears up to launch a new product line and execute a revamped retail strategy.
Pavan Punjabi, Chief Integration Officer at Makani Creatives, expressed enthusiasm about the collaboration, stating, “It’s incredibly exciting to partner with a heritage brand like Florsheim as it embarks on a journey of reinvention with a forward-looking vision.”
With a rich history dating back to 1892 in Chicago, Florsheim has been a familiar name in India since the 1990s. Now, the brand is poised to accelerate its growth trajectory and connect with a wider audience.
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Sunil Renukaiah, Business Head of Florsheim India, shared his optimism about the partnership, saying, “We’re delighted to join forces with Makani to embark on a new chapter for Florsheim in India. Together, we’re confident in our ability to captivate the Indian market.”
As Florsheim embarks on this transformative phase, the collaboration with Makani Creatives is expected to play a crucial role in shaping the brand’s future and solidifying its position in the Indian footwear market.
