New Delhi: Merino Laminates, a leading name in the laminate industry, has unveiled its latest brand campaign, “Be Different.” The campaign, conceptualized by Lowe Lintas, aims to inspire homeowners to break away from conventional interior design and embrace unique, personalized spaces.
The film, a visual treat, encourages viewers to rethink their laminate choices. It urges them to step away from mundane designs and opt for more appealing, distinctive options. The campaign highlights Merino’s commitment to offering a wide range of aesthetically pleasing laminates that cater to diverse tastes and preferences.
“At Merino, we believe in empowering our customers to create spaces that reflect their individuality,” said Parveen Gupta, Chief Marketing Officer at Merino Group. “Our ‘Be Different’ proposition embodies this commitment and encourages homeowners to make bold style statements through their interiors.”
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The campaign showcases the Sampada Collection, a range of exclusive laminate designs inspired by India’s rich heritage and artistic traditions. These innovative designs set a new benchmark in the industry, offering homeowners the opportunity to create truly unique and captivating spaces.
Vasudha Misra, President (Creative) at Lowe Lintas, expressed her satisfaction with the campaign’s journey from pitch to production. She emphasized the simplicity of the concept and its ability to create a lasting impact on viewers.
The “Be Different” campaign is currently being rolled out across various online and offline platforms, inviting homeowners to embrace their individuality and transform their living spaces.
