New Delhi: In a bid to empower women in every sphere of life, Noise, India’s premier connected lifestyle brand, has unveiled its latest campaign, ‘Watch Her Shine’, featuring acclaimed actor Taapsee Pannu as its brand ambassador.
Aligned with the campaign launch is the introduction of the “Shine by Noise” collection, a meticulously curated assortment of smartwatches tailored for women. This initiative aims to harness the potential of wearable technology to bolster confidence among women, seamlessly blending style with innovation.
The digital film accompanying the campaign showcases a thoughtfully curated range of smartwatches catering to the diverse needs of women. Through the persona of Taapsee Pannu, epitomizing the modern woman – bold, dynamic, and relentless – the film underscores how Noise smartwatches perfectly complement her multifaceted lifestyle. It emphasizes that these smartwatches transcend mere technological accessories, serving as catalysts for exuding confidence and fulfilling women’s aspirations, thereby encouraging them to embrace wearable tech in their daily routines.
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The primary objective of the ‘Watch Her Shine’ campaign is to inspire and empower contemporary women to embark on their health and wellness journey with confidence. This resonates with Noise’s overarching mission to democratize technology and facilitate consumers in enhancing their lives through meaningful innovation.
In today’s fast-paced world, women are increasingly prioritizing their health and fitness, striving for holistic well-being. For those perpetually on the move, seeking to carve out personal time, smartwatches emerge as invaluable companions, motivating them to kickstart their wellness journey and attain optimal results.
Recognizing this growing trend, Noise endeavors to seamlessly integrate smartwatches into women’s daily lives through this campaign. The ‘Shine by Noise’ collection encompasses a diverse array of designs, strap styles, colors, and functionalities, catering to the individuality of each woman. This empowers them to seize control of their lifestyle and radiate confidence across every facet of their lives.
The ‘Watch Her Shine’ campaign unfolds not only through a captivating digital film on Instagram and YouTube but also with the launch of the “Shine by Noise” collection. This curated selection of women’s smartwatches is now available for purchase on Gonoise.com, as well as prominent e-commerce platforms such as Amazon and Flipkart.
By championing women’s empowerment through technology and style, Noise sets the stage for a new era where women can shine brightly, empowered by the fusion of fashion and innovation.
