New Delhi: Positive news for Dentsu! Their Q2 2024 earnings show a rebound in organic growth across all practices in India, marking an end to a period of underperformance. This coincides with stabilized client losses, a major challenge for Dentsu in the region.
While the APAC region still faces a slight decline in organic revenue, it’s an improvement compared to previous quarters. Dentsu plans to capitalize on this momentum by strengthening cross-selling through their “One Dentsu” strategy, which aims for a unified global network.
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Global Growth & Focus on CT&T
Overall, Dentsu Group returned to growth with a 0.2% increase in organic revenue year-over-year. This is attributed to a higher client win rate. Notably, CT&T remains a key focus, making up 29% of their net revenue.
Dentsu Creative Restructures
Dentsu Creative recently reintroduced Webchutney and Isobar as distinct portfolio brands, aiming to further strengthen their creative offerings in India.
Dentsu’s recovery in India, coupled with global growth and a focus on CT&T, suggests a bright future. Their strategic moves position them well for continued success.
