New Delhi: In a significant achievement, CNN-News18 has emerged as the top choice for viewers seeking real-time updates on the 2024 Lok Sabha election results. According to the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 captured an impressive 41.1% market share on the crucial Counting Day, solidifying its position as the leading English news channel.
The data, which reflects viewership patterns on June 4, 2024, reveals that CNN-News18 was the preferred channel among viewers aged 15 and above, in the AB category. The market share was calculated over a 24-hour period, considering a total of seven channels in the English news genre.
Trailing behind CNN-News18, Republic TV secured the second spot with a 24% market share. Times Now followed closely with a 21.2% market share, while India Today TV held a 9% share of the audience.
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The high viewership on Counting Day underscores the critical role of television news channels in delivering timely and accurate election updates. CNN-News18’s comprehensive coverage, which included live updates, expert analyses, and on-ground reporting, likely contributed to its dominant market position.
CNN-News18’s editorial team, led by seasoned journalists, provided extensive coverage of the election process, from early trends to final results. The channel’s ability to present in-depth insights and swift updates appears to have resonated with viewers looking for reliable election news.
Republic TV, known for its aggressive reporting style, maintained a strong viewership with its 24% market share, indicating a substantial audience base. Times Now, another major player in the English news segment, also demonstrated solid performance with a 21.2% share, reflecting its continued relevance in the competitive news landscape.
India Today TV, with a 9% market share, rounded out the top four channels. Despite trailing behind its competitors, India Today TV’s performance indicates a dedicated viewer segment that values its coverage.
The BARC data is crucial for understanding audience preferences during significant national events like the Lok Sabha elections. It provides valuable insights for advertisers, broadcasters, and media analysts about which channels are most effective in engaging viewers during high-stakes news events.
As the political landscape of India continues to evolve, news channels like CNN-News18, Republic TV, Times Now, and India Today TV will play pivotal roles in shaping public discourse and providing vital information to the electorate.
