New Delhi: Cashfree Payments, a leading payments and API banking platform, today announced the appointment of acclaimed Bollywood actor Rajkummar Rao as its brand ambassador. The company also unveiled its refreshed brand identity and launched a new campaign with the tagline “Move Fast.”
The campaign, featuring Rao, highlights Cashfree Payments’ commitment to providing businesses with the speed, flexibility, and support they need to thrive in the digital economy. The company emphasizes its fast onboarding process, smooth transactions, and reliable customer support as key differentiators.
“We are excited to welcome the talented Rajkummar Rao as our brand ambassador,” said Akash Sinha, CEO and co-founder of Cashfree Payments. “‘Move Fast’ isn’t just about the present; it’s about partnering with businesses for the future and empowering them to stay ahead of the curve.”
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Rao expressed his enthusiasm for the partnership, stating, “Partnering with a brand that has been at the forefront of the fintech revolution and empowering Indian businesses to scale and move fast is both inspiring and rewarding.”
Cashfree Payments aims to simplify payment experiences for businesses of all sizes, from startups to large enterprises. The brand refresh underscores the company’s focus on delivering faster onboarding, quicker issue resolution, and reliable settlements.
“Our new tagline, ‘Move Fast,’ embodies the core of what we deliver: speed, reliability, and operational efficiency,” said Aditi Olemann, Head and Senior Director of Marketing at Cashfree Payments. “With this brand refresh, we’ve reimagined Cashfree Payments to reflect our growth and evolution.”
