New Delhi: Calling all BATTLEGROUNDS MOBILE INDIA (BGMI) players! This summer, KFC India is teaming up with KRAFTON India, the makers of India’s favorite battle royale game, for a finger lickin’ good collaboration.
Get ready for a “Winner Winner Chicken Lunch” with the KFC Zinger Box. This limited-time offer lets you enjoy delicious KFC favorites and score exciting BGMI rewards.
For just Rs 299, you can grab a KFC Zinger Box that includes a Classic Zinger Burger, two-piece Hot Wings, fries, a refreshing beverage, and a unique code. This code unlocks exclusive in-game rewards on the BGMI website, giving you the chance to enhance your gameplay with parachutes, bags, hats, jackets, and more!
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This partnership brings together two of Gen-Z’s biggest passions: food and gaming. With the gaming audience in India expected to reach a whopping 750 million users by 2025, this collaboration taps into a massive market.
“We’re always looking for unique and culturally relevant partnerships,” said KFC India CMO Aparna Bhawal. “Gamers often celebrate wins with a ‘Winner Winner Chicken Dinner,’ so we thought, why not give it a KFC twist and do it over lunch?”
KRAFTON India is just as excited about the collaboration. “This partnership allows BGMI players to enjoy their favorite game alongside a delicious KFC meal,” said Seddharth Merrotra, Head of Business Development at KRAFTON India. “It not only enhances the gaming experience but also underscores our commitment to creating unique experiences for our players.”
To claim your exclusive BGMI rewards, simply scan the QR code included with your KFC Zinger Box purchase or visit www.battlegroundsmobileindia.com/redeem. But hurry, this offer is only available in select cities – Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune – until August 30th, 2024.