New Delhi: Aditya Birla Capital Digital (ABCD) has launched a vibrant music video campaign featuring iconic rapper Baba Sehgal, aiming to simplify financial management for Indian audiences. The #EasyBreezyABCD campaign, live since December 12th, has quickly gained traction, amassing over 124 million views and thousands of shares across social media platforms within just five days of its release.
The high-energy video, featuring Baba Sehgal’s signature charisma, reinforces ABCD’s commitment to making finance accessible and engaging. The campaign has successfully tapped into nostalgia, resonating with a wide audience and encouraging user participation through the #EasyBreezyABCD Challenge on the Josh platform.
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This challenge invited users to create dance videos inspired by the campaign, further amplifying its reach and showcasing creativity. Strategic promotions, including paid advertisements and collaborations with influencers across various tiers, have played a crucial role in expanding the campaign’s visibility and making it accessible to diverse audience segments.
Launched in April 2024, the ABCD app has rapidly gained popularity by offering a user-friendly platform for managing investments, insurance, loans, and more. Its gamified approach encourages users to achieve financial milestones and develop healthier financial habits.
The #EasyBreezyABCD campaign sets a new standard for innovative and customer-centric marketing in the financial services industry. By blending entertainment with financial education, ABCD has effectively demonstrated that managing finances can be both simple and enjoyable.
