New Delhi: Archies, a leading name in personalized gifting, has announced a strategic partnership with magicpin, a hyperlocal deals and discovery platform. This collaboration aims to leverage magicpin’s digital reach to enhance Archies’ gifting experience for a tech-savvy audience.
The partnership will enable Archies to connect with magicpin’s vast user base of over 10 million across major Indian cities. This provides a significant opportunity for Archies to reach high-intent shoppers actively seeking personalized gifts. Magicpin, on the other hand, will expand its offerings by adding Archies’ iconic gifting solutions to its platform.
“We are excited to partner with magicpin to further solidify our position in the gifting category,” said Varun Moolchandani, Executive Director of Archies Limited. “This collaboration allows us to engage with a dynamic, tech-savvy audience and enhance their gifting journey with our innovative and timeless offerings.”
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Naman Mawandia, CXO – Enterprise Brands at magicpin, expressed his enthusiasm for the partnership, stating, “magicpin exists to create a marketplace that is more local, relevant and celebrates the thrill of shopping and savings for all. Our partnership with Archies reinforces our commitment to empowering businesses and customers alike.”
This collaboration will see both brands leverage their strengths to drive growth and engagement. Archies will bring its expertise in personalized gifting, while magicpin will contribute its tech-driven marketing capabilities. Joint campaigns and promotional activities are planned throughout the year, particularly during peak gifting seasons.
The success of this partnership will be evaluated based on key performance indicators such as sales growth, customer engagement, and repeat purchases. Both companies anticipate significant growth by leveraging their combined strengths to redefine the digital gifting experience for Indian consumers.
