New Delhi: Amazon Ads has revolutionized the advertising landscape with the introduction of two groundbreaking generative AI-powered tools: the Video Generator and Live Image. These innovative features empower advertisers to create engaging and visually stunning video and image content with unprecedented ease and efficiency.
The Video Generator, a powerful AI tool, transforms a single product image into captivating video ads in a matter of minutes. By leveraging Amazon’s extensive product knowledge, the tool intelligently highlights key selling points and features, crafting a compelling narrative that resonates with potential customers. This feature eliminates the need for complex video production processes, saving advertisers both time and resources.
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Complementing the Video Generator is the Live Image feature, which enables brands to quickly generate short, animated campaign images. Powered by generative AI, Live Image allows advertisers to create dynamic and visually appealing content that stands out in a crowded digital marketplace. This feature is particularly useful for brands looking to enhance their social media presence and drive engagement.
Jay Richman, vice president of product and technology for Amazon Ads, expressed enthusiasm for these new AI-powered tools: “Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”
