New Delhi: OnePlus, the renowned technology brand, has launched a heartwarming Diwali campaign titled “Make It Special for Everyone.” The campaign aims to spread joy and positivity by emphasizing the importance of recognizing and celebrating all bonds within a community, including those with pets and often-overlooked homeless animals.
Centered around the theme #MakeItSpecial, the campaign features two heartwarming films that showcase how families can include their pets and community animals in their Diwali celebrations. The films highlight the power of small acts of kindness and the significance of extending compassion to all creatures.
OnePlus products, including the premium OnePlus 12 and OnePlus Pad, are featured prominently in the campaign, positioning them as meaningful gifts that can enhance festive celebrations. The second film, set to release soon, adds a humorous twist by showcasing a young couple who surprise each other with the OnePlus Nord 4.
Ishita Grover, Director of Marketing, OnePlus India, expressed her enthusiasm for the campaign, stating, “Our #MakeItSpecial campaign is a heartfelt celebration of joy and inclusivity this Diwali. We believe in the profound impact of small acts of kindness and the beauty of extending our celebrations to everyone around us, including those often overlooked. By sharing the spirit of giving and togetherness, we aim to strengthen our community spirit and bring a sense of warmth and belonging to everyone who watches it.”
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Kameron, the production house behind the campaign, shared their experience, emphasizing the importance of inclusivity and compassion in the narrative. They highlighted the inclusion of homeless dogs as a significant moment that reflects their commitment to ensuring that all creatures are seen, valued, and cared for.
In addition to the films, OnePlus has partnered with the Heads Up For Tails Foundation to launch a CSR initiative. This effort will provide essential supplies to nearly 20,000 shelter animals, further underscoring the campaign’s message of inclusivity and compassion for community animals.
Overall, OnePlus’ Diwali campaign is a heartwarming and inspiring initiative that encourages individuals to embrace the true spirit of the festival by celebrating with their loved ones, including pets and animals in need. By promoting inclusivity and compassion, the campaign aims to create a more meaningful and joyful Diwali for everyone.
