New Delhi: In a strategic move to elevate its brand presence and foster growth, the All India Pickleball Association (AIPA) has appointed Branquila Brand Ventures (BBV) as its exclusive brand agency in India. This partnership will see Branquila spearhead AIPA’s comprehensive marketing and branding efforts across the country.
Effective immediately, Branquila will take charge of AIPA’s digital marketing, public relations, trade marketing, influencer management, and creative initiatives. This comprehensive mandate aims to enhance the visibility and appeal of pickleball in India, a sport that has been witnessing a surge in popularity.
Arvind Prabhoo, president of AIPA, expressed his enthusiasm about the collaboration, stating, “As pickleball continues to gain momentum, we are thrilled to have Branquila on board to help us shape its image and reach. Their expertise in brand management will be instrumental in expanding the sport’s footprint across India.”
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Sandeep Dahiya, founder and CEO of Branquila Brand Ventures, echoed Prabhoo’s sentiments, emphasizing the immense potential of pickleball in India. “We are honored to partner with AIPA in promoting this exciting sport. AIPA’s passion and dedication are infectious, and we look forward to creating a compelling brand narrative that resonates with audiences nationwide,” Dahiya said.
Pickleball, a hybrid sport combining elements of table tennis, badminton, and tennis, has been gaining traction in India due to its accessibility and easy-to-learn nature. AIPA’s partnership with Branquila is expected to further fuel the sport’s growth and popularity.
