New Delhi: Warner Bros. Discovery and Google have teamed up to revolutionize caption generation on the Max streaming service. The companies have developed a new AI-powered captioning tool that can automatically convert video content into text.
The caption generation tool, internally dubbed “caption AI,” is built on Google’s Vertex AI platform for generative artificial intelligence products. It aims to improve caption accuracy and significantly reduce the time and cost associated with manual transcription.
Initially, the tool will be used for unscripted programming on Max. However, Warner Bros. Discovery and Google plan to expand its capabilities to include scripted shows and films in the future.
By leveraging AI technology, the companies expect to achieve up to a 50% reduction in caption generation costs and an 80% decrease in production time. This will enable Max to offer a more accessible and efficient viewing experience for its subscribers.
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Avi Saxena, chief technology officer of Warner Bros. Discovery’s direct-to-consumer business, emphasized the importance of high-quality captions for the company. He highlighted how the partnership with Google Cloud has accelerated the captioning process, improved efficiency, and reduced costs.
Thomas Kurian, CEO of Google Cloud, expressed his belief in AI’s potential to transform various processes across the media and entertainment industry. He noted that the partnership with Warner Bros. Discovery demonstrates the real business impact that AI can deliver.
The collaboration between Warner Bros. Discovery and Google marks a significant step towards automating caption generation in the streaming industry. While AI offers numerous benefits, there are also concerns about its potential impact on jobs. However, industry experts believe that AI can democratize content creation and open up new opportunities for creators.
As AI technology continues to advance, it is likely that we will see further innovations in caption generation and other areas of the media and entertainment industry.
