New Delhi: Aerome, a leading premium ambient scenting solutions provider, has joined hands with MG Select, MG Motor’s luxury retail chain, to redefine the concept of immersive sensory experiences. This partnership combines Aerome’s expertise in bespoke fragrances with MG Motor’s cutting-edge innovation, marking a new era in luxury.
As part of this collaboration, Aerome has crafted signature fragrances for MG Motor’s latest flagship vehicles—Cyberster and M9—as well as for MG Select showrooms and service centers. These bespoke scents are designed to enhance customer experiences, creating a lasting impression of MG Motor’s brand ethos.
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Commenting on the partnership, Rishi Chhabaria, Managing Director and Founder of Aerome, said, “Crafting a signature scent for MG Motor has been a thrilling journey. While MG Select showrooms and service centers needed a fragrance that echoed the brand’s sophistication, we also curated unique scents to reflect the distinctive personalities of the Cyberster and M9. This collaboration exemplifies the synergy between MG’s innovative design and Aerome’s expertise in creating bespoke fragrances. Together, we aim to shape unforgettable sensory experiences.”
Signature Fragrances by Aerome:
- Amber Trail: The signature scent for MG Select showrooms and service centers, embodying MG’s timeless sophistication and premium ethos.
- Forest Trails: Crafted for the MG Cyberster, this fragrance captures bold performance and dynamic luxury.
- Ethereal Glow: Designed for the M9, this elegant and comforting scent reflects refined luxury.
The fragrances, developed using sustainable materials, align with MG Select’s commitment to minimalism, technology, and sustainability. MG Select operates as a distinct luxury channel with a unique brand identity, offering curated experiences through showrooms, service centers, and digital platforms.
This collaboration underscores Aerome and MG Motor’s shared vision of luxury, innovation, and sustainability, setting a new benchmark in customer engagement and sensory branding.
