New Delhi: Experience Commerce, a leading digital agency within the Cheil Network, has been appointed to handle the annual social media mandate for Tata MenCan, a non-profit initiative by the Urology Disease Management Group of Tata Memorial Centre. This partnership, part of a CSR initiative by Western Refrigeration, aims to raise awareness about prostate, testicular, and penile cancers among the Indian population.
Tata MenCan is dedicated to increasing awareness and reducing the stigma surrounding male cancers. The program provides comprehensive support to patients, including financial assistance, counseling services, rehabilitation programs, and skill development opportunities. With a vision to establish a Centre of Excellence at Tata Memorial Centre, Tata MenCan strives to improve early detection, treatment, and research in urological cancers.
Experience Commerce will be responsible for managing Tata MenCan’s social media presence across platforms like Facebook, Instagram, YouTube, LinkedIn, and Twitter. The agency will develop and execute strategic campaigns, create engaging digital content, and optimize outreach to effectively amplify MenCan’s message and encourage meaningful audience interaction.
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“Tata MenCan is more than just an initiative; it’s a movement to change how male cancers are perceived and addressed in India,” said MSR Murthy, Project Manager, Tata MenCan. “Through this partnership with Experience Commerce, we aim to reach a wider audience, break down stigmas, and ensure timely support for those affected.”
Bhawana Daga, Vice President – Growth, Experience Commerce, expressed her enthusiasm for the collaboration, stating, “We are honored to partner with Tata MenCan, an initiative dedicated to making a significant impact in the healthcare sector. Our goal is to amplify their voice and create impactful conversations that resonate with the public, driving widespread awareness and engagement through innovative campaigns.”
Sneh Thanvi, Marketing Manager, Western Refrigeration, emphasized the company’s commitment to social responsibility. “At Western Refrigeration, we believe in aligning our business goals with a higher purpose,” Thanvi said. “Partnering with Tata MenCan reaffirms our commitment to building a sustainable future and supporting important social causes. Together, we aim to create a lasting impact by raising awareness and fostering a healthier society.”
