New Delhi: Zee Entertainment Enterprises (ZEE) announced today that Shiva Chinnasamy has been appointed as Chief Business Officer (CBO) for its streaming platform, Zee5. In this expanded role, Chinnasamy will continue to serve as Chief Technology and Product Officer (CTPO) for ZEE while also assuming responsibility for Zee5’s Profit & Loss (P&L), operations, and overall growth.
Chinnasamy brings a wealth of experience to this new position, with over 20 years in the technology sector. His expertise spans across various domains, including Ad tech, eCommerce, and FinTech, making him well-equipped to lead Zee5’s business strategy. Prior to joining ZEE in September 2024, Chinnasamy served as the India Site Lead at Rippling, where he focused on building a high-performing and data-driven team.
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This appointment reflects ZEE’s commitment to strengthening its digital presence and driving growth for Zee5. Chinnasamy’s leadership is expected to play a crucial role in navigating the evolving digital landscape and expanding Zee5’s reach and engagement with audiences.
