New Delhi: In a remarkable feat, quick-commerce grocery delivery platform Zepto has exceeded Rs 1,000 crore in annualized advertising revenue, as announced by co-founder and CEO Aadit Palicha. This achievement comes just three years after the company ventured into the advertising business. Zepto’s success in this domain underscores the growing potential of quick commerce platforms as lucrative advertising avenues.
This milestone follows the recent launch of Zepto’s in-house ad platform, Jarvis. Designed to empower brands of all sizes, Jarvis enables targeted ad campaigns to Zepto’s user base, enhancing brand visibility and driving sales. The platform has already delivered impressive results, serving over 15 billion ad impressions and generating more than 4% of Zepto’s advertising income as a percentage of sales.
Zepto’s advertising revenue performance surpasses industry benchmarks. According to a 2024 Bofa Global Research report, the industry standard for ad revenue in the quick commerce sector currently stands at 3% to 3.5% of sales. Zepto’s ability to exceed this benchmark highlights its effective advertising strategies and the platform’s appeal to advertisers.
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The quick commerce market in India is experiencing rapid growth. Financial services firm Chryseum estimates the market size at USD 3.34 billion in 2024, with projections indicating a surge to USD 9.95 billion by 2029. This growth trajectory presents significant opportunities for players in the quick commerce space, including Zepto.
However, the market is also highly competitive. Zepto faces formidable rivals such as Swiggy Instamart, Blinkit, and BigBasket, along with newer entrants like Flipkart Minutes and Amazon Tez. In this dynamic landscape, Zepto’s robust advertising business provides a competitive edge, contributing to its continued growth and success.
