New Delhi: Glance, a leading global smart lock screen platform, has joined forces with Swiggy Instamart, a prominent quick commerce platform, to introduce a groundbreaking one-tap purchase feature. This innovative partnership aims to simplify the shopping experience for consumers by allowing them to transition seamlessly from product discovery to purchase directly from their smartphone’s lock screen.
Through this collaboration, Glance empowers consumer packaged goods (CPG) brands to connect with a vast audience of over 230 million active users on Swiggy Instamart. By leveraging Glance’s strategic placement on the lock screen, brands can deliver targeted promotional content at optimal times, sparking interest and encouraging immediate action. With a single tap, users can be redirected to the corresponding product page on Swiggy Instamart, facilitating a swift and effortless purchase.
To ensure maximum effectiveness, Glance utilizes Swiggy Instamart’s valuable user data to create distinct audience segments. By analyzing user behavior and preferences, Glance can tailor promotions to specific demographics, enhancing the relevance and impact of brand messages. This data-driven approach aims to optimize purchase intent and conversion rates for CPG brands.
Vasuta Agarwal, Chief Business Officer of InMobi Consumer and Performance Advertising, expressed enthusiasm for the partnership, stating, “We are thrilled to collaborate with Swiggy Instamart to revolutionize the way CPG brands drive growth in quick commerce. By combining Glance’s extensive reach and targeting capabilities with Swiggy Instamart’s convenient quick commerce offerings, we are setting a new standard for brand engagement in today’s fast-paced digital landscape.”
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Amitkumar Banka, Head of Growth Marketing at Swiggy, echoed this sentiment, emphasizing the potential of Glance’s smart lock screen to drive meaningful results for CPG brands on Swiggy Instamart. As Swiggy Instamart continues to expand its reach, the partnership with Glance offers a valuable opportunity to engage users instantly and convert them into loyal customers.
Kashish Vasandani, Director of Growth at Swiggy, highlighted the unique benefits of the collaboration, explaining that it enables brands to seamlessly reach their target audience through both the lock screen and within a wide range of premium apps accessed via InMobi Exchange.
This strategic alliance between Glance and Swiggy Instamart represents a significant step forward in the realm of CPG brand engagement. By providing a streamlined and convenient shopping experience, the partnership has the potential to redefine the way consumers interact with brands and make purchases in the digital age.
