New Delhi: In a significant move, Sidharth Shakdher, a seasoned marketing and business leader, has joined Paytm as the Chief Marketing Officer and Business Head. Shakdher brings a wealth of experience from leading roles at prominent companies like Ola, Disney+Hotstar, and Amazon.
Shakdher’s appointment comes after his recent exit from Ola, where he served as the Chief Business Officer. His decision to join Paytm is seen as a strategic move for the company, as it aims to accelerate its growth and profitability. He will be working closely with Paytm’s CEO, Vijay Shekhar Sharma, to drive the company’s marketing efforts and business expansion.
Before joining Ola, Shakdher spent a significant portion of his career at Disney+Hotstar (formerly Hotstar). He played a crucial role in building the platform, joining as the Senior Vice President and Growth Lead and eventually rising to the position of Executive Vice President and Chief Marketing Officer. His tenure at Disney+Hotstar was marked by his success in driving user growth and engagement.
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Shakdher’s experience extends beyond digital platforms. He has also held leadership positions at Amazon and Reckitt Benckiser. At Amazon, he led the third-party marketplace and category marketing for the US. At Reckitt Benckiser, he spearheaded innovation for the Dettol brand in North America, successfully launching and establishing it in the personal care segment.
With his proven track record in marketing, business strategy, and digital innovation, Sidharth Shakdher is expected to make a significant contribution to Paytm’s growth and success. His appointment reinforces Paytm’s commitment to attracting top talent and strengthening its leadership team.
