New Delhi: Dentsu Creative has taken a significant step forward in shaping the future of Indian brands with the launch of ‘Future Mandala.’ This innovative tool, developed by Dentsu Tokyo in 2011, is designed to provide brands with the insights and foresight necessary to create sustainable growth and market leadership.
Amit Wadhwa, Chief Executive Officer of Dentsu Creative South Asia, emphasized the importance of understanding the future in driving innovation. “Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation,” he stated. This tool aligns with Dentsu’s commitment to ‘Innovating to Impact,’ ensuring that clients not only keep pace with the market but also lead it with strategic clarity.
ALSO READ: Jagran New Media Hiring for Multiple Positions
Sumeer Mathur, Chief Strategy Officer of Dentsu Creative India, further explained the value of Future Mandala. “Marketers are constantly trying to understand how today’s trends will shape tomorrow,” he said. “Future Mandala enables them to shape entire business ecosystems, from product development to consumer communication. It draws on a wealth of data, providing brands with a clear and actionable roadmap for the next five years.”
Future Mandala is available as a premium service for both existing and new dentsu clients. Developed by Dentsu Creative’s experts, including Takuya Kagata, Partner at Dentsu Consulting Inc. and editor-in-chief of the Japanese edition, this tool offers a powerful solution for driving innovation in India’s rapidly evolving economy.
