New Delhi: India is poised to play a key role in shaping the future of broadcast technology, with former Prasar Bharati CEO Shashi Shekhar Vempati joining the ATSC Board Business Advisory Council.
ATSC, the Broadcast Standards Association, is a global organization dedicated to advancing broadcast technology. With Vempati’s appointment, India is set to contribute significantly to the development and adoption of cutting-edge broadcast standards, particularly ATSC 3.0.
As a member of the ATSC Business Advisory Council, Vempati will leverage his expertise to bridge the gap between business and technology sectors, fostering strategic partnerships and driving the global adoption of ATSC standards.
ATSC 3.0, the next-generation broadcast standard, offers a transformative framework for delivering seamless multimedia content. India’s vast population and growing digital landscape provide a fertile ground for its deployment.
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Vempati’s appointment comes at a crucial time as India is on the cusp of a broadcasting revolution. Direct-to-Mobile (D2M) broadcasting, enabled by ATSC 3.0, offers the promise of unprecedented access to media and emergency services, even in remote areas.
ATSC 3.0 is gaining momentum globally, with countries like the United States, Canada, South Korea, Brazil, and the Caribbean adopting the standard. India’s thriving technology ecosystem is well-positioned to contribute significantly to its deployment and enhancement.
By driving discussions on the business and policy considerations for adopting ATSC 3.0, Vempati will help bolster India’s positioning as a critical partner in global media technologies. This will open doors for collaboration across various industries.
As India continues to embrace technological advancements and strive for digital empowerment, Vempati’s role in the ATSC Board Business Advisory Council will be instrumental in shaping the future of broadcast technology and ensuring India’s global leadership in this domain.
