New Delhi: In line with its ongoing commitment to maternal and infant care, Himalaya BabyCare, a leading wellness brand in India, has unveiled a new heartwarming film as part of Breastfeeding Week. The campaign aims to shed light on the challenges faced by new mothers, particularly those related to breastfeeding.
The film underscores Himalaya BabyCare’s dedication to supporting mothers throughout their journey. A significant step in this direction has been the establishment of nearly 265 feeding rooms across airports and railway stations nationwide. This initiative has empowered over 30 lakh new mothers to breastfeed comfortably and confidently in public spaces without facing stigma or inconvenience.
Empowering Mothers Through Support
Sunitha Natarajan, Director of Digital Strategy at Social Panga, the agency behind the campaign, emphasized the importance of collective support in empowering mothers to make informed decisions about breastfeeding. She highlighted the role of effective communication in raising awareness and addressing the challenges mothers encounter.
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Himanshu Arora, Co-Founder of Social Panga, expressed the agency’s pride in collaborating with Himalaya BabyCare on this initiative. He acknowledged the brand’s leadership in maternal and infant care and highlighted the film’s goal of addressing the issue of public breastfeeding stigma.
Digital Campaign to Amplify Message
The new film will be widely disseminated across digital platforms and airports throughout Breastfeeding Week. Himalaya BabyCare aims to create a broader impact by reaching a wider audience and fostering a supportive environment for breastfeeding mothers.
By addressing the challenges faced by new mothers and providing practical solutions, Himalaya BabyCare continues to position itself as a trusted partner in the journey of motherhood.
