New Delhi: Wavemaker India has been selected as the integrated media agency for Taco Bell, a popular fast-food chain known for its Mexican-inspired cuisine. The agency will be responsible for crafting and implementing comprehensive media strategies across both digital and traditional platforms to enhance Taco Bell’s brand visibility and solidify its position as a leading player in India’s thriving fast-food market.
Taco Bell’s Chief Marketing Officer, Kunal Malhotra, expressed enthusiasm about the partnership, stating, “We are excited to collaborate with the talented team at Wavemaker as we strive to establish Taco Bell as a beloved QSR brand in India. We are confident that Wavemaker’s media expertise will be instrumental in introducing Taco Bell to a new generation of Indian consumers and providing them with a ‘Loaded with More’ experience.”
The partnership has already yielded results with the launch of Taco Bell’s latest campaign, “Loaded with More.” Conceptualized by Wavemaker and brought to life by Media.Monks and Creativeland Productions, the campaign highlights the brand’s new offerings, such as the Loaded with More Crispy Chalupa Taco and the 7 Layer Burrito.
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Ajay Gupte, CEO of South Asia at Wavemaker, expressed the agency’s excitement about the collaboration, stating, “We are thrilled to welcome Taco Bell to our client roster. Their dynamic brand aligns perfectly with our approach to innovative and impactful media strategies. We are eager to leverage our expertise to create exceptional campaigns that resonate with Taco Bell’s target audience.”
Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East at Wavemaker India, emphasized the importance of creating memorable experiences beyond just food. He stated, “Winning this mandate is an opportunity to showcase Wavemaker’s creativity and collaborative spirit. Our debut campaign, ‘Loaded with More,’ demonstrates our ability to deliver impactful results. Our media strategy focused on maximizing brand visibility and generating excitement among consumers.”
The partnership between Wavemaker India and Taco Bell is expected to drive significant growth and success for the fast-food brand in the Indian market.
