New Delhi: Jajabor Brand Consultancy (JBC), a leading integrated communications and PR firm, has announced a strategic partnership with Wellbeing Nutrition, a prominent wellness brand. Under this collaboration, JBC will be responsible for crafting and executing a comprehensive PR strategy to enhance Wellbeing Nutrition’s consumer engagement and solidify its position as a leader in the wellness industry.
Wellbeing Nutrition, known for its innovative products like dissolvable melts and the world’s first vegan and vegetarian collagen, Vecollal®, is committed to providing holistic wellness solutions that align with consumer preferences for natural and sustainable options. The brand’s focus on preventive healthcare and its PETA-approved vegan collagen reflect its dedication to both human and planetary well-being.
“Consumers today are seeking more than just quick fixes,” said Avnish Chabbria, founder of Wellbeing Nutrition. “They desire a holistic approach to wellness. We are thrilled to partner with JBC to amplify our brand story and connect with consumers on a deeper level.”
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Saurabh Kapoor, co-founder of Wellbeing Nutrition, added, “The Indian nutraceutical market presents a massive opportunity. We believe that Wellbeing Nutrition, with its effective, safe, and delicious products, is well-positioned to cater to the growing demand for natural health solutions. JBC’s expertise will be instrumental in establishing our brand as the go-to choice for consumers’ nutrition and wellness needs.”
Upasna Dash, founder and CEO of Jajabor Brand Consultancy, expressed her enthusiasm for the partnership. “The beauty and personal care segment in India is booming, and consumers are increasingly prioritizing their health and wellness. Wellbeing Nutrition’s alignment with these trends makes it a perfect fit for JBC. We are excited to leverage our expertise in organic communications and data-driven strategies to build a strong and authentic consumer dialogue for the brand.”
With this partnership, Wellbeing Nutrition aims to strengthen its brand narrative and expand its reach, while JBC seeks to demonstrate its capabilities in the wellness sector and contribute to the growth of the nutraceutical market in India
