New Delhi: Saya Group, a prominent name in the luxury real estate sector, has unveiled its revamped brand identity, marking a significant shift towards ultra-luxury living. The new brand design boasts sleek, modern lines with a strong emphasis on the letter ‘A’, symbolizing growth, stability, and the group’s ambitious vision.
The accompanying color palette of blue, orange, yellow, and red effectively conveys trust, success, optimism, and luxury, respectively. These elements collectively represent Saya Group’s commitment to redefining the luxury real estate landscape.
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According to Vikas Bhasin, Chairman and Managing Director of Saya Group, the new identity is more than just a visual overhaul. “It encapsulates our evolution towards ultra-luxury while staying true to our core values of trust, sustainability, quality, transparency, and innovation,” he said. “This refreshed brand identity is a testament to our dedication to crafting extraordinary living and commercial spaces that resonate with discerning clients and positively impact the communities we serve.”
With this rebranding, Saya Group aims to strengthen its position as a leader in the ultra-luxury segment. The new identity is expected to not only elevate the brand’s image but also attract a clientele that seeks unparalleled opulence and sophistication.