New Delhi: Colgate-Palmolive India, a leading oral care and personal care company, has reported a strong performance for the first quarter of the fiscal year 2025, ending June 30, 2024.
The company’s net sales surged by 13.01% year-on-year to reach Rs. 1,485.8 crore, compared to Rs. 1,314.7 crore in the same period last year. This growth was driven by robust demand in rural markets, which outpaced urban areas for the second consecutive quarter. The toothpaste, toothbrush, and personal care segments contributed significantly to this performance.
Increased Advertising Expenditure
To bolster its brand presence and drive growth, Colgate-Palmolive India invested heavily in advertising. The company’s advertising expenditure for the quarter climbed by 9.76% year-on-year to Rs. 199 crore from Rs. 181.3 crore in the corresponding period of the previous fiscal. This strategic move underscores the company’s commitment to building strong brand equity and capturing market share.
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Profitability on the Rise
The company’s net profit after tax witnessed a substantial growth of 33% year-on-year, reaching Rs. 364 crore from Rs. 273.7 crore in the previous year’s quarter. Excluding exceptional items, the net profit after tax grew by 26.3% year-on-year. This impressive performance reflects the company’s efficient cost management and focus on enhancing brand experience.
Management Optimistic
Prabha Narasimhan, Managing Director and CEO of Colgate-Palmolive India, expressed satisfaction with the company’s performance. She highlighted the robust topline growth across the portfolio, the strong performance of the toothpaste segment, and the positive shift in the toothbrush category. Narasimhan also emphasized the company’s continued investments in product innovation, brand building, and superior communication.
ESG Focus
Colgate-Palmolive India remains committed to sustainability and social responsibility. The company released its third Environmental, Social, and Governance (ESG) report alongside the Annual Report for FY 2023-24. Key highlights include significant progress towards achieving 100% recyclable toothpaste tubes by the end of FY 2024-25 and achieving 100% reusable, recyclable, or compostable plastic packaging by 2025.
