New Delhi: In a move that prioritizes audience choice, Zee TV has launched a groundbreaking campaign called “Hamara Parivar” (Our Family). This initiative aims to actively listen to viewers’ feedback and use it to shape the channel’s content strategy.
Engaging with Fans for a Fresher Zee TV
Gone are the days of one-way communication. Zee TV is taking a proactive approach by directly engaging with viewers and incorporating their evolving preferences. The campaign kicked off with unbranded billboards featuring a relatable family, Sakshi and her loved ones, across India. Curiosity-sparking promos followed, further piquing viewers’ interest.
Sakshi: The Voice of the Zee TV Audience
Now, Zee TV has unveiled a heartwarming film that captures the essence of “Hamara Parivar.” The film introduces Sakshi, a dedicated TV enthusiast and critic, and her family from Uttar Pradesh. They play a crucial role, acting as the voice of Zee TV viewers. Sakshi and her family will have direct conversations and share their thoughts and feedback with the channel’s creative teams.
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Breaking the Fourth Wall for Deeper Understanding
“Hamara Parivar” goes beyond traditional marketing campaigns. It breaks the fourth wall, allowing Sakshi’s family to interact with the audience between shows. This innovative approach allows for a deeper understanding of viewer preferences and sentiments. Zee TV plans to integrate this valuable feedback directly into their content strategy.
Multiple Channels for Viewer Input
Zee TV is making it easy for viewers to connect with Sakshi and her family. Fans can share their thoughts on Zee TV’s content through various channels:
- Email: sakshi@hamara-parivar.com
- WhatsApp: +91-7400054474
- Website: www.hamara-parivar.com
- Instagram: @sakshi.hamaraparivar and @hamaraparivar1
Leaders Speak: A Commitment to Audience Connection
Mangesh Kulkarni, Chief Channel Officer at Zee TV, expressed the importance of “Hamara Parivar” in strengthening viewer connection. He highlighted the channel’s commitment to understanding audience preferences and the desire for a dynamic feedback mechanism. “Sakshi and her family will champion audience voices,” stated Kulkarni. “Their input will be instrumental in selecting the right stories and ensuring our content resonates with viewers.”
Kartik Mahadev, CMO at ZEE, echoed the sentiment of audience engagement. He emphasized the importance of actively listening to viewers to stay relevant and evolve alongside them. “Hamara Parivar” is a transformative initiative focused on truly understanding viewers on a deeper level. The response has been overwhelming, with thousands of messages already received,” shared Mahadev. “By actively engaging with this honest feedback, we aim to create content that resonates with the needs of our audience.”
A New Era for Zee TV Content
The “Hamara Parivar” campaign marks a new era for Zee TV content. With viewers taking the driver’s seat, the channel promises to deliver stories that truly resonate with its audience. As Zee TV prioritizes viewer choice, one can expect exciting new content that reflects the preferences of its dedicated fanbase.
